Why is food photography important for your restaurant branding and growth?

May 12, 2020

Why is food photography important for your restaurant branding and growth?

Capturing Success: The Crucial Role of Food Photography in Restaurant and Food Business Growth

Investing in professional food photography is not just about capturing delicious moments but is a strategic move towards building a strong brand and fostering sustainable growth for your restaurant.

This article outlines the importance of food photography for restaurant and food business growth. It emphasizes several key points that highlight the significance of professional food photography in today’s competitive market. Here’s a breakdown of the key reasons mentioned:

Visual Impact and Customer Attention

Visual content grabs customer attention faster and has a significant impact on food ordering decisions.

Online Marketing Dominance

The current restaurant industry heavily relies on online marketing, with 70% of marketing efforts conducted online.

Increased Conversion Rates

Photo-based menus in online ordering platforms have shown a 25% increase in conversion rates.

“High Quality Food Images Can Drive Sales And Customer Engagement”

Brand Building & Differentiation

Own food photos contribute to brand building by creating a unique and visually appealing distinctive identity for the restaurant.

Exploration of New Dishes

High-quality food photography allows customers to explore new dishes and cuisines, encouraging them to try different items on the menu.

Attracting New Customers

Attractive food photos on menus and online platforms (Websites, Aggregators like Swiggy and Zomato) are crucial for attracting new customers.

Versatility in Marketing: Multi-Platform Usage

Professional food photography extends beyond menus to become a versatile asset for marketing. The high quality photos can be used across a spectrum of marketing materials, including

Menu designs
Websites/Apps
Aggregator platform (swiggy, zomato etc..)
Social media channels
Print materials
Interior design
Signages

“A restaurant’s unique identity is communicated through its brand. The professional food photography contributes to brand building by creating a distinctive visual identity, setting the business apart from the competitors. Consistent and professional imaginary helps establish a memorable brand in the minds of customer”

Brandoo professional photographers and food stylists know the nuances of working with food products and composition. Our experienced photographers will create appetizing images that convey the beauty of the food.

Brandoo offers a range of photography services, including :

Menu Photography
Conceptual Photography
Interior & Exterior
People Photography
Delivery and Takeout Photography
Interactive Photography (360-Degree or Virtual Tours)
Seasonal or Specials Photography

To build your brand with high-quality
professional food photography.

Enquire Now

Summary

Own food photos create immense value for your restaurant brand.

It benefits in brand building .
Help in creating visual content for Marketing.
Attracting new customers.
Allowing customers to explore new dishes and cuisines.
Increase sales.

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Shelloff

Sea Food Restaurant

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